the iPad. LOL!

January 28, 2010 at 5:55 pm | Posted in Technology, Uncategorized | Leave a comment

Apple – iPad – The best way to experience the web, email, and photos.

I love these promo videos (click the link above to check it out, if you’re curious). I love the look of dewy-eyed wonder that all of the Apple people have in them. The one designer guy, Jony Ive, looks like he’s just made contact with an intelligent, alien life form or something–and he has the best lines, too. Like…

“When something exceeds your ability to understand how it works, it sort of becomes magical. And that’s *exactly* what the iPad is.” -Designer Guy

…and here I thought it was just a giant iPod? Is it really all that wondrous that it can support the same apps that the iPod supports? That it allows you to do the same stuff as the Touch? Admittedly, that technology did feel pretty magical when the Touch et al. came out–and it’s still a gold standard. But all this “the iPad is magic and I just created life from inanimate matter” stuff seems a bit much.

“There’s no up, there’s no down, there’s no right or wrong way of holding it. I don’t have to change myself to fit the product… it fits me.” -Designer Guy

… in the way that a rectangular product with a flat, interactive surface (which is admittedly cool, but not particularly new), that can operate in either portrait or landscape orientation “fits me”? I mean, it’s neat that it flips (what was that? Oh yes–just like the iPod), but I don’t really know how he manages to deliver these lines with a straight face–leave alone with that ardent look of love in his eyes. (And, for the record, there are many wrong ways to hold it. Fact.)

Of course, he’s not the only person with great lines:

“Its going to change the way we do things every day.” -Marketing Guy

… I really don’t understand what he means by this. We’re still going to surf the web, watch videos and read email. We do that on our laptops or on our ipods, while sitting on the couch, the bus, etc. already.

Anyway, it’s a cheesy video. I suppose they have to make it seem like it can walk on water–and turn said water into wine in the process–but I find it both funny and slightly offputting. It makes me wonder who exactly they think they’re kidding.

I wonder–are they trying to over-hype it, knowing that as savvy viewers, we’ll parse out what’s actually kind of different & cool from the (admittedly cool) stuff that’s basically imported/recycled from other products? Or, do they really think we’re going to swallow this nonsense, hook, like and sinker? Most of it is simply not new. It really isn’t. The iPod was a revolution. This is an evolution–but I also question whether or not it will be a particularly viable one.

I fail to see the use of it–at least for me. I already carry around my Macbook Air, and have to baby that. I already have an iPod that I use on the bus and for quick email checks etc. I have a book reading program loaded on it, which I use with some regularity. So why would I need a third product–particularly one that I can’t easily type on, without getting out a little keyboard and special stand? I might as well use my laptop instead. If I’m going to get something for reading all my books on, I’d prefer something like the Kindle because the screen is easier on my eyes.

Now, if they had law books available on it, I might, admittedly, be tempted–and that’s about the ONLY reason I’d be tempted (I’m fine watching videos on my laptop, or on t.v.. Or on my iPod). But, if they somehow artificially prevented those books from being accessible on the iPod simply because they want people to shell out for the iPad, then I’d probably be too irritated to bother.


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